OUTFRONT BART Totem

OUTFRONT Media is one of the world’s largest outdoor media companies. In 2018 the company secured the advertising franchise from San Francisco’s Bay Area Rapid Transit for a decade, which involves the deployment of more than 600 digital Liveboards throughout the estate.

OUTFRONT was keen to provide the option of an interactive kiosk as well as the Liveboards and commissioned Billings Jackson to design an “OTEK” – the OUTFRONT Transit Experience Kiosk. This is designed to give passengers interactive transit information and so the brief called for housing that enhances the transit environment without detracting from screen information. The design solution is simple, clean and elegant while being robust enough to endure a highly trafficked environment.