OUTFRONT Washington DC Metro Totem

OUTFRONT Media is one of the world’s largest outdoor media companies and holds the advertising franchise for the Washington Metropolitan Area Transit Authority.

Billings Jackson was commissioned to review the existing digital display and signage solutions and to make recommendations for their upgrade and improvement. In particular, a digital ‘Station Ahead List’ was required to provide effective, ADA compliant real-time transit information. The designs comprise freestanding and wall-mounted totems.