Starter Office
The Starter Office for Herman Miller was conceived as a cheap, flat-pack system that rejected the conventional notion of a desk by hanging the majority of its components from a vertical, extendible, frame. Using it, any fledgling business could move into a space and get operational very quickly: it also anticipated the expanding home-office market. The product was intentionally low cost because at this time in the early 1990s the bulk of investment was being spent on compter technology. Large computer warehouses were envisaged as the ideal retail outlet. A decade later BJD designed a prototype room controlunit, Convia, for Herman Miller.